Digital Economy, Media Literacy, Financial Inclusion, and Economic Growth in Emerging ASEAN Countries
Keywords:
digital economy, financial inclusion, inclusive economic growth, fintech, emerging ASEAN, MSMES, digital transformation, institutional qualityAbstract
Background: The rapid growth of the digital economy in emerging ASEAN countries has opened new opportunities for financial inclusion and economic development. However, digital expansion does not necessarily ensure broader participation in formal financial systems. In this context, media literacy and digital communication have become increasingly important in shaping how individuals access, interpret, and use digital financial services.
Purpose: This study examines the relationships among the digital economy, media literacy, financial inclusion, and economic growth in emerging ASEAN countries. It focuses on the role of financial inclusion as an intermediary mechanism connecting digital transformation and inclusive economic growth, while positioning media literacy and digital communication as enabling factors.
Methods: This study adopts a qualitative descriptive-comparative design based solely on secondary data, including policy documents, institutional reports, and relevant academic literature. The data were analyzed thematically to identify recurring patterns and institutional dynamics influencing digital financial inclusion across selected emerging ASEAN economies. The analysis is informed by Endogenous Growth Theory, Institutional Theory, the Financial Inclusion Framework, and the Media Literacy and Digital Communication Perspective.
Results: The findings suggest that the digital economy alone is insufficient to produce inclusive economic growth. Its contribution becomes more meaningful when supported by financial inclusion, media literacy, and effective digital communication. Digital transformation broadens access to financial services through fintech, mobile banking, and digital payment systems, while media literacy strengthens individuals’ capacity to assess and utilize digital financial information effectively. These relationships vary across countries depending on institutional quality, regulatory adaptability, literacy levels, and infrastructure readiness.
Conclusions: Inclusive economic growth in emerging ASEAN countries depends not only on digital transformation but also on the extent to which such transformation is accompanied by meaningful financial inclusion, strong media literacy, effective digital communication, and adaptive institutional support.
Research Contribution: This study contributes an interdisciplinary framework for understanding how the digital economy relates to economic growth through financial inclusion, while highlighting the enabling roles of media literacy and digital communication in inclusive digital transformation.
References
Anakpo, G., Xhate, Z., & Mishi, S. (2023). The policies, practices, and challenges of digital financial inclusion for sustainable development: The case of the developing economy. FinTech, 2(2), 327–343.
Arcot, P. P., Sayed, G., Parekh, B., Balasubramanian, J. V, & Sudheer, V. N. (2024). The interplay of ethics, culture, and society in the age of finance digital transformation. Journal of Southwest Jiaotong University, 59(2), 139–163.
Arévalo-Sánchez, I., Heisey, J., Chaudhary, S., Clay, T., Strokova, V., Vasudeva Dutta, P., & Andrews, C. (2024). The State of Economic Inclusion Report 2024: Pathways to Scale. Washington, DC: World Bank. https://doi.org/10.1596/978-1-4648-2076-2
Asian Development Bank. (2023). Asian Development Outlook 2023: Mobilizing Private Sector Financing for Climate Action. Https://Www.Adb.Org/Publications/Asian-Development-Outlook-2023.
Bai, M., Zhang, D., & Yang, J. (2025). Total Factor Productivity (TFP) and financial markets. American Business Review, 28(1), 9.
Barkas, P. (2024). Consumer protection and financial innovation: Microeconomic, policy, and behavioral considerations for the digital era. In Finance, Growth and Democracy: Connections and Challenges in Europe and Latin America in the Era of Permacrisis: Democracy, Finance, and Growth (pp. 263–285). Springer.
Bhattacharya, S., & Singla, B. (2024). The role of QR code technology in revolutionizing banking. Journal of Computers, Mechanical and Management, 3(3), 36–45.
Bryda, G., & Costa, A. P. (2023). Qualitative research in digital era: Innovations, methodologies and collaborations. Social Sciences, 12(10), 570.
Cai, Z., Li, S., & Cheng, D. (2023). Has digital village construction improved rural family resilience in China? Evidence based on China household finance survey. Sustainability, 15(11), 8704.
Chiamogu, A. P., & Chiamogu, U. P. (2025). Bridging Skills Mismatch in Nigeria’s TVET System: Integrating Industry 4.0 Competencies for Entrepreneurial Readiness. Journal of Science Innovation and Technology Research.
Chinoda, T., & Kapingura, F. M. (2024). Digital financial inclusion and economic growth in Sub-Saharan Africa: the role of institutions and governance. African Journal of Economic and Management Studies, 15(1), 15–30.
Cumming, D., Johan, S., & Reardon, R. (2023). Global fintech trends and their impact on international business: a review. Multinational Business Review, 31(3), 413–436.
Czech, K., Ochnio, L., Wielechowski, M., & Zabolotnyy, S. (2024). Financial literacy: Identification of the challenges, needs, and difficulties among adults living in rural areas. Agriculture, 14(10), 1705.
Đặng, T. N. H., & Boratyńska, K. (2026). The Role of Fintech in Enhancing Financial Innovation in Asia: Sustainable Development Approach. Sustainability, 18(2), 773.
Demirgüç-Kunt, A., Klapper, L., Singer, D., & Ansar, S. (2022). The Global Findex Database 2021. The World Bank. https://doi.org/10.1596/978-1-4648-1897-4
Dhasmana, S., & Dhasmana, P. (2025). Digital Economy: Economics in The Age of Technology and Innovation. Booksclinic Publishing.
Eduardsen, J., Marinova, S., Leonidou, L. C., & Christodoulides, P. (2023). Organizational influences and performance impact of cross-border e-commerce barriers: the moderating role of home country digital infrastructure and foreign market internet penetration. Management International Review, 63(3), 433–467.
Elshafei, A. S. M. A., Ahmed, D. M. H., Abd El-Raouf, M. M., & El-Qurashi, M. A. (2025). The Causal Nexus Between Digital Financial Inclusion and Economic Growth in Sub-Saharan Africa. Journal of Cultural Analysis and Social Change, 1105–1116.
Fast, V., Schnurr, D., & Wohlfarth, M. (2023). Regulation of data-driven market power in the digital economy: Business value creation and competitive advantages from big data. Journal of Information Technology, 38(2), 202–229.
Frimpong, S. E., Agyapong, G., & Agyapong, D. (2022). Financial literacy, access to digital finance and performance of SMEs: Evidence From Central region of Ghana. Cogent Economics & Finance, 10(1), 2121356.
Gachino, G. G. (2025). Re-assessing the growth impact of FDI and remittances in Africa: evidence from dynamic panel analysis. Cogent Economics & Finance, 13(1), 2586309.
Ha, H., & Chuah, C. K. P. (2023a). Digital economy in Southeast Asia: challenges, opportunities and future development. Southeast Asia: A Multidisciplinary Journal, 23(1), 19–35.
Ha, H., & Chuah, C. K. P. (2023b). Digital economy in Southeast Asia: challenges, opportunities and future development. Southeast Asia: A Multidisciplinary Journal, 23(1), 19–35.
Hashemizadeh, A., Ashraf, R. U., Khan, I., & Zaidi, S. A. H. (2023). Digital financial inclusion, environmental quality, and economic development: the contributions of financial development and investments in OECD countries. Environmental Science and Pollution Research, 30(54), 116336–116347.
Kingiri, A. N., & Fu, X. (2020). Understanding the diffusion and adoption of digital finance innovation in emerging economies: M-Pesa money mobile transfer service in Kenya. Innovation and Development.
Kolling, M., Donovan, K., & Moe Fejerskov, A. (2025). Beyond access: Towards productive inclusion in the era of fintech (Number 2025: 07). DIIS Working Paper.
Koskelainen, T., Kalmi, P., Scornavacca, E., & Vartiainen, T. (2023). Financial literacy in the digital age—A research agenda. Journal of Consumer Affairs, 57(1), 507–528.
Kumar, S., & Saha, S. (2026). Transforming the rural banking system into a digital Village Bank model: a global analysis of opportunities, challenges and governance. EDPACS, 71(2), 62–94.
Li, L., Mo, Y., & Zhou, G. (2022). Platform economy and China’s labor market: structural transformation and policy challenges. China Economic Journal, 15(2), 139–152.
Liu, S., Gao, L., Latif, K., Dar, A. A., Zia-UR-Rehman, M., & Baig, S. A. (2021). The behavioral role of digital economy adaptation in sustainable financial literacy and financial inclusion. Frontiers in Psychology, 12, 742118.
Livingstone, S. (2004). Media literacy and the challenge of new information and communication technologies. The Communication Review, 7(1), 3–14.
Miglionico, A. (2023). Regulating innovation through digital platforms: The sandbox tool. European Company and Financial Law Review, 19(5), 828–853.
Mohammad, H. (2025). Digital Cross-Border Trade Between Malaysia and ASEAN: A Comparative Digital Economy Framework Agreement (DEFA) Analysis. The Proceedings of the ASEAN School of Business Network International Conference, 2, 486–496.
Ofoeda, I., Amoah, L., Anarfo, E. B., & Abor, J. Y. (2024). Financial inclusion and economic growth: What roles do institutions and financial regulation play? International Journal of Finance & Economics, 29(1), 832–848.
Olubori, O. O., & Adisa, R. M. (2025). Media literacy competencies and online fraud awareness: A study of social media users at Kwara State University. International Journal of Intellectual Discourse, 8(4).
Ong, H.-B., Wasiuzzaman, S., Chong, L.-L., & Choon, S.-W. (2023). Digitalisation and financial inclusion of lower middle-income ASEAN. Heliyon, 9(2).
Ozili, P. K., Ademiju, A., & Rachid, S. (2023). Impact of financial inclusion on economic growth: review of existing literature and directions for future research. International Journal of Social Economics, 50(8), 1105–1122.
Ozturk, I., & Ullah, S. (2022). Does digital financial inclusion matter for economic growth and environmental sustainability in OBRI economies? An empirical analysis. Resources, Conservation and Recycling, 185, 106489.
Putrevu, J., & Mertzanis, C. (2024). The adoption of digital payments in emerging economies: challenges and policy responses. Digital Policy, Regulation and Governance, 26(5), 476–500.
Quoc, H. N., Van, H. N., & Le Quoc, D. (2025). Financial inclusion in the digital era and its impact on sustainable development across ASEAN countries through combined nonparametric methods. Discover Sustainability, 6(1), 1378.
Rahman, S. M. K., Chowdhury, M. A. F., & Sristi, N. R. (2025). Impact of digital financial inclusion on economic growth: a study on Bangladesh. International Journal of Social Economics, 52(7), 1005–1021.
Saifurrahman, A., & Kassim, S. (2022). Collateral imposition and financial inclusion: a case study among Islamic banks and MSMEs in Indonesia. Islamic Economic Studies, 30(1), 42–63.
Shuai, Q., Huang, R., Liu, J., & Zhang, L. (2025). Introduction to E-commerce and Financial Payments. In Handbook of E-commerce in China (pp. 145–168). Springer.
Sultana, N., Rahman, M. M., & Khanam, R. (2022). Informal sector employment and economic growth: evidence from developing countries in SDG perspective. Sustainability, 14(19), 11989.
Warokka, A., Setiawan, A., & Aqmar, A. Z. (2025). Key factors influencing fintech development in ASEAN-4 countries: A mediation analysis. FinTech, 4(2), 17.
Wei, F., Xie, B., & Chen, M. (2025). Digital financial inclusion, e-commerce development and entrepreneurial activity. International Review of Financial Analysis, 97, 103806.
Xi, W., & Wang, Y. (2023). Digital financial inclusion and quality of economic growth. Heliyon, 9(9).
Xia, L., Baghaie, S., & Sajadi, S. M. (2024). The digital economy: Challenges and opportunities in the new era of technology and electronic communications. Ain Shams Engineering Journal, 15(2), 102411.
Yang, H. (2023). Construction of the new development dynamic and development of digital economy: internal logic and policy focus. China Political Economy, 6(2), 92–113.
Yang, Y. (2022). Digital economy and the sustainable development of ASEAN and China (Vol. 9). World Scientific.
Yufriadi, F., Syahriani, F., & Afifi, A. A. (2024). Trade transformation in the digital era: Agency role, opportunities and challenges. AL-IMAM: Journal on Islamic Studies, Civilization and Learning Societies, 5(1), 13–23.
Downloads
Published
Issue
Section
License
Copyright
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.